The Metamorphosis of Advertising
Advertising is in the process of going through a complete metamorphosis. There are stilll those people who want to do things the same old way that has been tried and true for them. The methods of placing ads on billboards and on bus stop benches has worked in the past so that is what they continue doing. You may want to called these people the Luddites of marketing as they continue to use the same advertising methods. For many they are just throwing away their money. The question is still how can you best put your product in front of a targetted shopper and then turn that shopper into a buyer. This is what “conversion” is all about.
The answer to the above dilimna is simply first to open your eyes to what is happening advertising world particularly with You Tube Ads. While traditional advertising in mediums such as television, print and radio have declined in the past year, online advertising has grown dramatically. In fact Forrester Research recently forcasted that online advertising would increase 432% by the year 2014.
So if you are asking the question, where is advertising going? The direction that advertising to header is quite apparent. The direction is straight online.The Forrester Reseach data indicates that there is online advertising sunami that is about to the the business world. But is it not simply text advertising since video now seems to generate a lions share of the viewer. Today You Tube enjoys more that one billion views daily around the world and it seems that this volume is growing daily.
Online Advertising is becoming much more interactive and with video that is very possible. Video is an engaging and an effective way to get a message to a very targetted viewer. If you are selling “harmonicas” you can find over 41,000 videos that use that as a key word. The end result is a very specific and targetted viewer. Looking for methods using You Tube is what many innovative marketers are using to target customers. With all these changes, it will not take very long before the You Tube viewer will see brief ads in front of public domain videos.
This will begin to change the face of how advertising is done since digital advertising is a much more cost effective way of spending the advertising dollar. Discover how placing 7-10 second YouTube Ads can change the bottom line of any business.
