How to increase your profits without any effort!
This relates to my previous email to you, and I just wanted to provide you a useful way of measuring your marketing and marketing results with the least amount of effort.
Let me use an example first:
Would you invest $50,000 into various stocks, and bonds, ignore them for a month, and then at the end of the month “just see” how things panned out and whether you made or lost funds?
Most likely not. You would possibly be tracking every stock daily and dump the ones bleeding profits away before they can cost any much more dollars!
So why would you spend thousands of dollars on a variety of marketing ideas, and not TRACK them regularly to see that are producing funds and which are losing dollars?
If you aren’t taking the time to measure and track each and every of your promoting channels, then you might be essentially gambling or hoping on blind luck to make money.
In the event you don’t presently have a method of tracking your advertising and marketing, then you Require to develop one, and should you are currently advertising in a way that can’t be accurately tracked…then why are you using it?
For all you know it is COSTING you money with NO positive ROI…and I don’t think you might be in the business of simply wasting money!
So how can you create a uncomplicated tracking system for your advertising?
Here’s a couple ideas:
1) Associate a “promo code” in each kind of marketing (Yellow Pages, Newspapers, etc) that customers should mention in order to obtain a discount. Then train your staff to ask if the buyer had a promo code to receive a unique discount, this will tell you where the Purchasing customers are coming from.
2) Attach redeemable coupons into your print marketing materials (flyers, brochures, business cards, etc.) so that the buyer is truly bringing in your efficient marketing with them.
3) Simply ASK every client how they found out about your enterprise, unique provide, location etc. (told you it was straightforward!)
Three ways to immediately start seeing where your most valuable marketing dollars are being spent! Now you just need to implement them.
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